Grow Pipeline with Dave - 20 Years of Experience - GTM Strategy | Demand Geneartion

The Story

"20+ years of building growth engines that actually work."

I don't think of marketing as a collection of channels. To me, it's an operating system — the connective tissue between data, creativity, and revenue. Over the past two decades, I've helped companies like Hilton Hotels, BazaarVoice, AnyDesk, Keller Williams Realty, and Domino's Pizza translate big business goals into real pipeline growth and closed-won revenue.

The secret? A lot of it comes down to improv.

I've been doing improv comedy for years — on stage and off — and it's shaped how I approach marketing more than any playbook ever could. The best improv, like the best marketing, requires you to listen deeply, adapt fast, and trust your team. You can't script your way to a great scene, and you can't template your way to breakout growth. You have to read the room, build on what's working, and know when to pivot.

That philosophy carries into how I lead. I'm at my best when Marketing, Sales, and Product are speaking the same language — aligned on pipeline, honest about what's not working, and genuinely enjoying the process of figuring it out together. I've built distributed teams across time zones and believe the best work happens when people feel trusted and have permission to fail fast and learn faster.

I've spent my career at the intersection of creative content and data analytics — launching demand engines for scrappy startups and refining go-to-market strategies for established market leaders. I care about moving the needle on ARR and qualified conversions, but I also care about how we get there. You can view my career timeline on my LinkedIn page.

Outside of HubSpot dashboards and growth models, you'll find me being a dad to my four-year-old, Isla (my greatest adventure by far), playing guitar, sketching, or recharging somewhere on a trail. Those things aren't separate from the work — they're why I do it.

The results
that define a
20-year career.

Numbers matter in marketing. These are the ones I'm most proud of — each one representing a real strategy, a real team, and real business impact at companies across technology and consumer markets.

340%

Lead Growth YoY

Rebuilt the SEO & content strategy, drove organic inbound leads 340% year over year on average over 6 years.

275%

Inbound Traffic Growth

Executed a content-first growth strategy across 5 market centers, drove a rise in inbound traffic by 275% on average.

$1.2M

New Revenue Gained

Rebuilt the demand engine with a Product-Led-Growth strategy, driving $1.2M in revenue in 6 months, a 445% increase over the previous 6 months.

$35M

Pipeline Generated

Executed an Account-Based Marketing growth strategy that attributed $35M in net new pipeline while increasing customer deal conversion by 46%.

Clients Under Management

Bootstrapped my own agency, Launchpad Results, scaling to 25 clients and a team of 8. Firm was acquired in 2018.

Average Marketing ROI

Consistent 4x average marketing ROI through building a rigorous measurement and optimization culture.

Featured testimonials

"Dave was always the person who pushed things forward and took ownership through to completion. He does not stop at ideas or plans. He drives execution to the finish line.
I highly recommend Dave as a results-driven, reliable professional who delivers impact while fostering strong working relationships."

Felipe Jardim

Customer Operations Leader, AnyDesk Software

"Dave was a pleasure to work with and is a great resource of knowledge when it comes to anything in the digital marketing space."

Jon Bowers, CEO, Relentless SEM

"Dave is an expert in building out and deploying a robust demand generation engine."

Jacob Huston · Director, Sales Operations, Brinqa

"Dave is such a sharp demand generation leader. I learned so much from Dave, he's always willing to share expertise and is a fantastic collaborator. Dave would be an asset to any marketing team, regardless of industry."

Lauren Eckles · Director, Scale Computing

Visit my LinkedIn page for 20+ testimonials.

Capabilities

Twenty years of
deep expertise.

From full-funnel demand generation to C-suite communication, these are the core disciplines I've spent two decades mastering — and teaching to the next generation of marketing leaders.

Go-To-Market Strategy

Positioning, market differentiation, brand systems, and narrative architecture at global scale.

Demand Generation

Account-Based Marketing, integrated campaign design, funnel optimization, and pipeline acceleration.

AI-Empowered Digital Marketing

SEO, paid media, content marketing - one integrated growth system that leverages AI to learn, iterate, and scale efficiently.

Let's Talk

Open to what's next.

I'm selectively exploring marketing leadership roles, as well as strategic advisory roles where I can make a meaningful contribution. If you're building something that requires bold, experienced marketing leadership — I'd love to hear about it.

linkedin.com/in/davewinter

Available for roles globally, based in Austin, TX

Send a note.

Driving sustainablegrowth for purpose-driven organizations

Driving sustainable
growth for purpose-driven organizations